A Next Generation Media Agency

Welcome to the
5th Age of Media

Redefining media
planning and buying.

Just ask us

Most media agencies are built for a different era.

We harness AI, data and technology to redefine what is possible.

Creating a real competitive advantage for advertisers.

This is an evolved
media agency model.

Meet our team

Senior expertise on every brief. No juniors.

Pete RobinsFounder & PlannerSam DrakeExecutive DirectorLeena Vara-PatelManaging Partner for Data Eng & TechNick LawsonNon Executive Chairman
Meet the team

Insights

What we’re thinking

May 2026

Welcome to the fifth age of media

Analogue, digital, search, social — and now AI-native. Why the next era rewards planning over trading.

Read →Apr 2026

Senior-led by design, not by accident

Why the tower model replaces the pyramid — and what that means for the work clients actually get.

Read →Apr 2026

AI is a multiplier, not a shortcut

Embedded across planning, modelling and activation — but only as good as the thinking that guides it.

Read →
View all insights

Quick check

How good is your media planning?

Five quick questions. No email required — you get an instant read on how ready your media is for the 5th age.

1 / 5

Do you know which channels actually drive your business outcomes?

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Ask anything about how we think, how we work, or whether we’re the right fit. You’ll get a straight answer in seconds - no forms, no waiting.

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Whether you’re looking to rethink your media strategy or explore what a next-generation agency partnership looks like — we’d love to hear from you.